The meaning of ‘CAN-SPAM’ in Network/Internet is ‘Controlling the Assault of Non-Solicited Pornography and Marketing Act’.
Meaning of ‘CAN-SPAM’
The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) is a law created to protect consumers from receiving unwanted email messages. It was passed by Congress in an effort to control the increasingly large amounts of spam, or unsolicited commercial email, being sent to consumers worldwide. The CAN-SPAM Act established national standards for the sending of commercial emails and gave consumers the right to have their email addresses removed from mailing lists.
Under the CAN-SPAM Act, businesses must provide their identity when sending commercial emails and give recipients a way to opt out of further messages. They must also honor those “opt out” requests within 10 days. In addition, they are not allowed to use deceptive subject lines or false header information in order to trick recipients into opening the emails. Furthermore, all emails must contain a valid physical address so that recipients can contact the sender if they wish to do so.
The CAN-SPAM Act also applies to other forms of online marketing such as text messages and instant messages. Businesses must still follow these rules when sending out those types of messages or risk facing fines or other penalties.
The purpose of the CAN-SPAM Act was twofold: first, it provided a way for consumers who were inundated with spam emails to stop them from coming; and second, it created uniform rules for marketers who wanted to send legitimate commercial emails legally without fear of being sued by angry recipients.
In recent years, some changes have been made to the original law in order to better reflect modern technology and practices. For example, marketers are now required to provide an unsubscribe link at the bottom of every email message they send out in order for users more easily opt out from future mailings. They are also prohibited from using automated systems that generate multiple versions of an email message in order to avoid filters meant to catch spam emails before they reach users’ inboxes.
Overall, while most people don’t necessarily know what “CAN-SPAM” stands for (Controlling the Assault of Non-Solicited Pornography and Marketing), this important law has done much over the past decade or so in helping reduce unsolicited commercial email while still providing marketers with opportunities for reaching potential customers legally and ethically.
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